Most companies put all their education (Notice I sad Education…When we worked for MBNA before the BOA merger they always said you TRAIN animals and EDUCATED people…that always stuck with me) in how to run a specific program, skill or channel. What to look for, what screen do you have to be on, who button do you have to click. They do NOT do a great job in facilitating tone and delight in their calls. Most companies want to educate as fast as they can so they can have reps producing as quickly as possible even to the detriment to their client or customer. Remember you need to understand in the age of social media your customers will talk to others. We want them to be evangelists for our brand. We need to understand that as we train.
Multi-Channel, Omni-channel, VOIP, Cloud Based Telephony, Speech recognition, Apps for Self-Service, Chat software…all things we are told we need to have a world class customer experience. Buy these and INSTANTLY you will raise your customer sat scores, key KPI’s and net promoter scoring. MAGIC!
What people forget is that these are tools. They are the facilitators to service not of service. The call center technology of today is amazing, but it only works when you understand the priorities of what customers want.